WordPress Version: 3.3.1
WP-eCommerce Version: 3.8.7.5 and 3.8.7.6.2
Mazine Theme Version: 1.5.0
Theme Author: Transparent Ideas

Problem:

Mazine SEO H1 and H2 Settings

The Mazine Theme is designed to be used with the WP eCommerce (WPEC) plugin so it attempts to set up the h1 and h2’s on the WPEC generated pages which can be hard for a user to do. The theme settings for the h1 and h2 meta tags however do not appear to be set for best SEO performance. Many pages either have no h1 or there is one present on the page but the keyword value is set to null. The h2 generally works better but is also sometimes set to null.

Using the latest issued version of Mazine version (1.5.0) as a general guide you may be better off not using the Mazine Custom Logo feature. The presence of this logo results in some h1 and h2 meta tag keywords being set to null so removing it fixes those.

The table below shows the h1 and h2 settings on one of my sites when using the Mazine Theme.

Mazine Standard (using a logo) Mazine Standard (without logo)
Home Page h1 = declared but set to null
h2 = none
h1 = set to site title
h2 = none
Products-page h1 = none
1st h2 = id=logo declared but set to null
2nd h2 = ‘All Products’
h1 = none
1st h2 = set to site title
2nd h2 = ‘All Products’
Category Pages h1 = none
1st h2 = declared but set to null
2nd h2 = category name
h1 = none
1st h2 = declared but set to null
2nd h2 = category name
Sinlge Product Page h1 = none
1st h2 = declared but set to null
2nd h2 = product name
h1 = none
1st h2 = set to site title
2nd h2 = product name
WordPress Page h1 = none
h2 = declared but set to null
h1 = none
h2 = set to site title

I raised the issue of h1 and h2 keywords with the developer and he provided me with an update which has improved but not entirely fixed (in my view) the problem.

The following table shows the h1 and h2 settings after updating the Mazine Theme with new header.php and wpsc-products_page.php files supplied by the developer. This fixed the Category pages h1 and h2 but there should be additional h2’s for each product name in the category. The Products Page h1 (could be improved) and h2 are set but there should be additional h2’s for each product name on the page.

Mazine Updated (using a logo) Mazine Updated (without logo)
Home Page h1 = declared but set to null
h2 = none
h1 = set to site title
h2 = none
Products-page h1 = ‘All Products’
h2 = declared but set to null
h1 = ‘All Products’
h2 = set to site title
Category Pages h1 = category name
h2 = declared but set to null
h1 = category name
h2 = set to site title
Single Product Page h1 = none
1st h2 = declared but set to null
2nd h2 = product name
h1 = none
1st h2 = set to site title
2nd h2 = product name
WordPress Page h1 = none
h2 = declared but set to null
h1 = none
h2 = set to site title